Les parfums Bic, histoire d'un fiasco industriel
Bic perfume by Hélène Ensel on Prezi
INTERNATIONAL REPORT; Bic Counts on a New Age for Spray Perfume - The New York Times
SVA Archives
Échec commercial : Le parfum Bic - Jean-Francois Guitard | Conférencier | Podcasteur | Auteur
Product Fails from those that should know Better - MADE Products
Brand and line extensions | PPT
The Museum of Failure: Celebrating the products that don't quite succeed
Cleopatra's Boudoir: Bic Fragrances
SVA Archives
PPT - Part V PowerPoint Presentation, free download - ID:1231401
L'échec des parfums BIC – PARFUME TA COM'
A Facial Mask And Perfume Featured In 'Gallery Of Flops' At CES | HAPPI
Perfumes bic : The Biggest flops of the 80's by marie bouyat on Prezi
Product Fails from those that should know Better - MADE Products
SVA Archives
Class n°5 - Brand extension - Brand Journal
Trop rasoir le parfum Bic ? La flamme n'a pas pris - Edition du soir Ouest-France - 07/07/2015
Fiascos industriels: les parfums Bic - Aujourd'hui l'économie
The Museum of Failure: Celebrating the products that don't quite succeed
L'échec des parfums BIC – PARFUME TA COM'
Product Fails from those that should know Better - MADE Products
1988 : Le flop des parfums BIC ... (Briquets de parfum) - Eighties.fr
